TIPS SHEET ON SHOW STANDS MAKE A LIST Make a list of everything you need to take and tick things off as you put them aside for the event. Then tick them off again when you leave – either as taking home or sold TAKE REFRESHMENTS Make sure to take something to drink - and a snack if it’s a long day and you don’t know if food will be available at the venue TAKE USEFUL ITEMS Take a table covering – preferably with your branding on – unless it’s a large show stand, in which case you’ll have needed to do the branding for it in advance. Other useful things are small change, bags for rubbish, a notepad and pen and a clipboard PRODUCE A QUESTIONNAIRE Take (short) questionnaires for visitors to fill in, so you can build your email list. Give an incentive to complete it. I offer a free £5 voucher for each completed questionnaire. Mine have four questions relevant to my business, plus space for contact details (at least name and email address) and a confidentiality statement. People receive the voucher by email or can have the £5 off at the show as long as they spend a minimum of £15 on products. PREPARE EARLY Get things ready to take the night before (and preferably put them in your car so you’re ready to go and don’t have to get things wet if it rains in the morning). BE ACCESSIBLE Ideally, be at the front of your stand/table, not behind it. This makes you more accessible to visitors and gives you the potential to be more proactive. So, if you have a choice, avoid a table in the middle of a row of other tables – go for an end one so you can walk around from front to back when you need. And if you do have to be behind a table, avoid looking engrossed on your phone, or in a book, or chatting to the next stallholder, when visitors come by. FOLLOW UP QUICKLY Remember to follow up people quickly and if you can write something about them on each questionnaire (eg has young child, owns a Whippet, interested in exercise) it helps to personalise your future communication with them. CREATE A SHOW OFFER Do a show offer on your products or services. Make it available either at the show or for a limited period afterwards TAKE PICTURES Photograph your stand and, ideally yourself and some visitors at it. But if you do photograph visitors make sure you ask them if they’re happy for you to use those pictures in publicity material/social media posts etc. MAKE THE MOST OF SOCIAL MEDIA Do some social media posts picturing your stand and commenting on your day.
TIPS SHEET ON SHOW STANDS MAKE A LIST Make a list of everything you need to take and tick things off as you put them aside for the event. Then tick them off again when you leave – either as taking home or sold TAKE REFRESHMENTS Make sure to take something to drink - and a snack if it’s a long day and you don’t know if food will be available at the venue TAKE USEFUL ITEMS Take a table covering – preferably with your branding on – unless it’s a large show stand, in which case you’ll have needed to do the branding for it in advance. Other useful things are small change, bags for rubbish, a notepad and pen and a clipboard PRODUCE A QUESTIONNAIRE Take (short) questionnaires for visitors to fill in, so you can build your email list. Give an incentive to complete it. I offer a free £5 voucher for each completed questionnaire. Mine have four questions relevant to my business, plus space for contact details (at least name and email address) and a confidentiality statement. People receive the voucher by email or can have the £5 off at the show as long as they spend a minimum of £15 on products. PREPARE EARLY Get things ready to take the night before (and preferably put them in your car so you’re ready to go and don’t have to get things wet if it rains in the morning). BE ACCESSIBLE Ideally, be at the front of your stand/table, not behind it. This makes you more accessible to visitors and gives you the potential to be more proactive. So, if you have a choice, avoid a table in the middle of a row of other tables – go for an end one so you can walk around from front to back when you need. And if you do have to be behind a table, avoid looking engrossed on your phone, or in a book, or chatting to the next stallholder, when visitors come by. FOLLOW UP QUICKLY Remember to follow up people quickly and if you can write something about them on each questionnaire (eg has young child, owns a Whippet, interested in exercise) it helps to personalise your future communication with them. CREATE A SHOW OFFER Do a show offer on your products or services. Make it available either at the show or for a limited period afterwards TAKE PICTURES Photograph your stand and, ideally yourself and some visitors at it. But if you do photograph visitors make sure you ask them if they’re happy for you to use those pictures in publicity material/social media posts etc. MAKE THE MOST OF SOCIAL MEDIA Do some social media posts picturing your stand and commenting on your day.